Della The Label is a unisex urban apparel brand founded by Isabella Dunne in Perth, Western Australia. Inspired by a personal connection to style and identity, the name ‘Della’ comes from the founder’s own name — a reflection of the authenticity and values that define the brand.

Built on the principles of androgynous fashion, quality design, and mindful production, Della creates everyday essentials that challenge traditional gender norms. Each piece is designed in Australia and crafted with intention — using minimalistic silhouettes, neutral tones, and premium fabrics that blend seamlessly into modern, fashion-forward wardrobes.

Della was born from a simple idea: to create clothing I genuinely want to wear — effortless, stylish, and true to self. That philosophy continues to guide every decision, from the design table to the final stitch. Each drop will be thoughtfully curated to reflect individuality, self-expression, and the evolving world around us.

We’re just getting started, but our mission is clear: to become your go-to label for timeless, inclusive streetwear that’s made with care — and made to last.

At its core, Della is about growth, self-discovery, and love — love for difference, love for identity, and love for what’s ours. Fashion isn’t just about what you wear — it’s about who you are and who you’re becoming.

With love,
Della. x