Della The Label is a unisex urban apparel brand founded by Isabella Dunne in Perth, Western Australia. Inspired by a personal connection to style and identity, the name ‘Della’ comes from the founder’s own name — a reflection of the authenticity and values that define the brand.

Built on the principles of androgynous fashion and quality design, Della creates everyday streetwear essentials. Each piece is designed in Australia with distinct branding in mind — featuring boxy silhouettes, dropped sleeves, and statement logos or embroidery that make every item unique.

In July 2025, I launched the first drop, The Della Drop, and was amazed by its success, with multiple items selling out and the response exceeding all expectations. Inspired by this, my second drop, The Blu Edit, launching January 2026, takes inspiration from the colour blue and brings a fresh perspective to a summer collection.

Della was born from a simple idea: to create clothing I genuinely want to wear — effortless, stylish, and crafted from quality fabrics. That philosophy continues to guide every decision, from the design table through the sampling process. Each drop is thoughtfully curated to reflect individuality, self-expression, and the evolving world around us.

We’re just getting started, but our mission is clear: to become your go-to label for timeless, inclusive streetwear that’s made with care — and made to last.

With love,
Della. x