Della The Label is a unisex streetwear label founded by me (Bell), here in sunny Perth, Western Australia. Inspired by my personal connection to style and identity, the name Della comes from my own name—a reflection of the authenticity and values that continue to shape everything I create.

What started as a passion project has grown into something I never imagined. With every collection, I’ve continued to refine my designs, source better fabrics and improve every detail, all while staying true to the vision that inspired Della from the very beginning. Watching the brand evolve has only deepened my appreciation for thoughtful design and the process behind creating clothing that people genuinely love to wear.

Every piece is designed in Australia with quality and longevity at its core. From oversized silhouettes and considered proportions to premium fabrics, custom washes and refined finishing details, every decision is intentional. I believe the clothes you reach for most should be the ones made best.

Fashion is always evolving, and I love taking inspiration from what’s happening around me. Rather than chasing trends, I focus on interpreting them in a way that feels authentic to Della—creating pieces that feel current while remaining timeless enough to be worn for years to come.

As I prepare to release my third collection, I’m incredibly proud of how far Della has come, but I know this is only the beginning. My goal has never been to create clothing for just one season. I want to build a brand known for timeless streetwear, exceptional quality and pieces that become part of your everyday wardrobe.

Thank you for believing in my vision and for being part of this journey. Your support means more than you’ll ever know.

Made with intention. Made to last.

With love, 

Bell 

xx